Create a hypothetical campaign for Hydro Flask that both encourages individuals to be physically active and promotes the Hydro Flask brand and product line.
The Prompt
Inspiring The Community
Inspiration can come from many places. Social media posts, beautiful photos, professionals in the field, and testimonials from our friends are all ways we can become inspired and ultimately motivated to partake in an activity. When designing this campaign I wanted to utilize as many of these ways of inspiration as I could.
Weekly Challenges
I designed a new page for the Hydro Flask website to house the campaign. Participants can find weekly fitness challenges on this page. Each challenge will showcase a physical activity with a written description as well as a promo video containing clips of the activity. There are three entry points of participation depending on the skill level of the participant. A beginner, intermediate, or advanced level challenge is always provided. When a participant completes a challenge they are encouraged to upload a photo to Instagram with the hashtag #liverefreshed. Each week a winner will be selected to receive Hydro Flask gear. A growing archive of weekly challenges is provided to inspire newcomers to participate every week.
Watch this weeks challenge video
Additional Work
